All startup or a company that has just started its journey needs a series of tools to take off permanently and achieve success. However, In the beginning, companies tend to start with a rather tight budget and do not always have the money necessary to hire some of the most expensive and powerful tools. In this sense, we must first analyze which tools are really essential for our business and then, do some research to find the ones that best suit our needs and budget.
There are more and more affordable or free tools on the Internet, and many of them can be extremely helpful in driving our business. These are some of them.
List of tools
1. Wix, to create a web page
Nowadays, any company worth its salt should have an Internet presence and that implies having to create a professional website. We may not have the budget to order an incredible web design, but with Wix we can create a page ourselves for free and without knowing how to program. For this, the tool offers us multiple customizable templates that we can adapt to our needs. We can even get a design optimized for mobile, something extremely important since Google penalizes in its search results pages that are not adapted for these devices.
2. Nubelo, to hire external personnel
At the beginning of a company staffing needs often arise at specific times or for very specific tasks. In those cases, while the need is not consolidated, one of the most frequently used options is to hire a freelance professional or freelance, but where to find it? In recent years, various platforms have emerged for the hiring of these self-employed professionals, in which we can not only find thousands of freelance, but also see their resumes, portfolios of work they have done and even the evaluations of other entrepreneurs who have hired them previously. We can search by profession, educational level, valuation, etc. Or just post an offer and see who shows up. One of the main platforms for the Spanish-speaking community is Nubelo. Internationally, it also highlights Upwork. In general, these platforms act as a showcase for self-employed professionals and as intermediaries in their hiring.
3. Wrike, for project management
Either to coordinate teamwork internally, to monitor the performance of external workers or remote workers that we have hired, or to continue managing ongoing projects while we are traveling, It is essential to have a project management tool, ideally based on the cloud. We recently talked about Basecamp a cloud-based tool that offers a free team workspace with no user limits and whose interface is very intuitive and easy to use. However, today we would like to highlight Wrike, an advanced cloud-based project management and communication tool very interesting. Its free version cannot beat Basecamp's, because it has many limitations, but the professional version, for just $ 10 per user, is more powerful, with many more functions and data views, and more flexible in terms of customization options in optimizing productivity and accomplishing tasks.
4. Clickbooth to advertise our company on the Internet
Unlike other services in which we pay a flat rate or a Cost per Click (PCP), that is, as advertisers we pay for the clicks made by users on the ads, Clickbooth's business model is based on Cost per Action (CPA), that is, we will only have to pay for sales or leads actually obtained from each campaign. That way we can advertise and start growing without our advertising budget skyrocketing.
5. Searchmetrics, for content marketing, SEO and SEM
When we create a new company it is important to attract more and more users to our website and for that we must try to appear well placed between the results of Google and other search engines. However, Not only is it enough to attract new users, but it is convenient that they spend time browsing our site and, above all, that they return. Searchmetrics offers us all the necessary tools to achieve it, from complete analytics to optimization suggestions to improve search engine positioning, etc. For € 69 we can hire the basic plan. In any case, regardless of our budget, in this it is better not to skimp, since all experts agree that a tool of this type is essential to boost a company's digital strategy. There are other similar tools like Bright Edge or SEMRush, but Searchmetrics, in addition to being the most awarded, has a Spanish version.
6. Genius Referrals, to publicize our website
One of the best options to spread any information in the real world is word of mouth. And it is more than proven that it also works very well on the Internet. This type of dissemination to publicize our company and website on the Internet, known as referral program, it's even better than adsBecause an ad reaches a certain number of people who see it, but word of mouth and recommendations gain momentum as they are transmitted. If a person speaks well of our company to several friends and those, in turn, do the same with their friends, the reach multiplies more and more. On the other hand, studies indicate that Customers who come to a website on the recommendation of a friend or acquaintance are more valuable than those who come by themselves or through an advertisement. And, as a user, we can not trust information that we see in an ad, but we do trust our friends and, therefore, also their recommendations. Genius Referrals helps us to include this dissemination system on our website, creating an automated referral program adapted to fit perfectly into the interface of our website. The tool encourages users to recommend our website to their friends in exchange for various rewardssuch as promotions, discounts, free products, etc. - adjusting those rewards to our budget - and helps us keep track of the entire process. The application is available in Spanish, although its translation could be greatly improved. Other similar tools are LoyaltyLion and Referral Candy, but the latter is not available in Spanish.
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